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Planning for Controversial Campaigns
At this week’s CharityComms seminar, Diana Tickell, UK Director of Communications at Barnardo’s, reflected on the success of their 2008-09 ‘Break the Cycle’ campaign. Diana delivered some top tips on...
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Sticking to strategy
You’ve worked for months to create a strong, comprehensive communications strategy and everyone’s signed it off. You’re sitting back, looking at the front page, feeling rather self-satisfied. Then you...
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Don’t leave your staff and supporters out of your rebrand
Brand can get a lot of stick in the third sector – especially when a substantial pile of money is spent on rebranding an organisation. It can appear wasteful to channel funding into what is, on the...
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Tips for cutting costs and carbon
Reducing environmental impact is critical. Climate change is a leading threat to our quality of life and will have major consequences on the way in which charities need to prioritise their services...
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Ten things I hate about you
When I was a little girl, squabbling with my sisters, my mother would threaten to bang our heads together to make us stop bickering and get on with each other. I wonder how many charity chief...
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Understanding PR’s role in fundraising
Now, more than ever, charity communications in all its guises is under pressure to deliver, and the best way to do that is to make sure all communicators are pulling in the same direction. But it’s...
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How to keep your annual review on track
It’s like telling your family you’ve decided to go on holiday at Christmas for the first time. Or trying to run for a train at Euston. When you’re writing your charity’s annual review, it can feel like...
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Is communications valued at senior management level?
More than a third (38%) of senior communications professionals in the voluntary sector feel that the role of comms is not valued by their organisation. This was what we discovered as a result of our...
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Three things we do to mess up communications success
Over the last 12 months, I’ve worked with a handful of major charities, several social enterprises, dozens of small charities and literally hundreds of community groups. And if one thing winds me up...
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Sharing success within your organisation
I spoke at CharityComms’ Making the Business Case for Communications Seminar last week, focusing on The ‘Get Heard’ Report, a piece of research Amazon PR conducted with the CIPR to explore the extent...
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